Since its founding in 2009, enterprise
data storage company Pure Storage has
been growing by leaps and bounds. The
company nearly doubled head count in
the past year and announced in March
2018 that it had surpassed US$1 billion
in revenue. With such rapid growth and
heated sales activity comes dramatically increased volume and types of
agreements for review and negotiation,
as well as new innovations to protect.
The teams responsible for transactions,
IP and products within Pure Legal’s
18-person department knew that they
had to embrace automation—but they
wanted to do it in a way that underscored their commitment to be accelerators of the business.
“We are here to help accelerate the business,”
says Gwen Harrison, Vice President and
Associate General Counsel for Transactions.
“It is our goal to be the most-loved legal team
on the planet.”
Licensing the Contract Express platform for
processing contracts was just the first step,
explains Joe Colliss, Director of Transactions.
The team heavily customized the software
to create an end-to-end solution that is so
intuitive and easy to use that it lives up to its
founder’s belief that Pure products “should
never have an instruction manual bigger than
a business card,” he says. The platform works
within Salesforce, which ties the contract to the
appropriate customer or partner and pulls field
data into the contract. It permits sales teams
to process their own contract records, gener-
ating more than 7,000 NDAs, evaluations and
end user license agreements in FY2018 alone.
The team estimates time saved at a whopping
3,500 person-hours, equaling approximately
US$700,000 worth of sales and operations
“We mapped and modified the automated
process through learning, but many users don’t
realize what is going on at the systems level.
They just see that they get approvals quickly
and their product gets shipped,” Harrison says.
To resource matters and track progress, Pure
Legal designed a workflow and implemented
the Service Now request system, a first for
a legal team on that platform. Essentially a
ticketing system, it revs up client response time
and provides clear tracking and accountability.
The legal team uses it to allocate resources
efficiently and report on metrics quickly. They
processed more than 9,000 service requests
during FY2018, yielding an estimated savings
of 1,500 person-hours and approximately
Having automated these critical processes, the
legal team redirected their attention to intel-
Left to right, Michael Moore, Gwen Harrison, Joe Colliss, Joe FitzGerald, Sarah
Matos, Joseph Kucera (not pictured: Tarisa Wain and Alexandria Gartrell)
EARNING THE LOVE
BY AUTOMATING AND