PART I: LAY THE FOUNDATION FOR SUCCESS
Chapter 3. Define Your Objectives and Strategy for Higher Value
As the saying goes, if you don’t know where you want to go, you’ll probably never get there.
The first step in any law department effort to increase value is to decide what you want to do
and how you are going to do it. We’ve already suggested that you prioritize: Don’t try to do too much
at once, or you may achieve nothing in the end.
“Begin with the end in mind.” Author Stephen Covey’s quote is a sound starting point when
developing and designing your initiative to derive more value from external or internal resources.
You and your team will need to answer key questions such as:
1. What does our law department seek to accomplish and why?
2. What must we change and how?
3. What are the best ways to achieve our goals?
4. What resources do we need?
5. How will we measure our progress?
6. How will we communicate our initiatives and progress to internal clients?
7. How do our legal service providers fit into all of this?
While these issues can be approached in any number of ways, we offer this simple diagram
as a practical frame of reference and starting point to taking action. We’ve divided this complex issue
into six key steps that we believe offer a path to successfully executing a value-driven program in the
context of the legal services. You may wish to follow your own steps or sequence, but this is effective
ASSESS IMPLEMENT MANAGE EVALUATE
•;Scope…the work to be performed.
•;Assess…internal and external resources and opportunities for improvement.
•;Implement…processes, measurement tools, reporting, etc.
•;Manage…the legal work and the project coordination.
•;Evaluate…the quality of results and processes and how to improve.