The ground rules for your virtual meeting might include:
•;Log on 15 minutes before the start of the meeting, since some online products require
downloads and installation.
Be aware of the background noise coming from your own office.
State your name every time you speak.
If you are leading the meeting, ask others to identify themselves.
If you catch yourself multitasking, be responsible for your full participation.
Turn off cell phones and PDAs.
Avoid reading emails.
4 F. CASE EXAMPLE
Better communication on legal issues affecting businesses
Will Harpur, Corporate Communications Manager, Wragge & Co LLP
The law isn’t just for lawyers. Pensions trustees, landlords, financial advisers, marketing managers and
many others need to know about the legal issues affecting their work. From an in-house lawyer with
years of training or an human resources manager looking to understand the disability laws in several
jurisdictions, we wanted to support our clients and prospects with jargon-free information written
We have long concluded that communicating effectively with clients, targets and other contacts is
an essential part of the value we offer. Our goals were to live up to the firm’s full-service message; to
demonstrate our technical and service excellence; and to meet client demands for speed, quality and
Roles and action steps
Wragge & Co has developed and refined its AAA communications system, so that all the firm’s Alert
communications are consistent. This system provides a quick alert about the issues, practical actions
to take and a more detailed analysis of the legal aspects. The receiver simply chooses which to view,
whenever he/she wants to. The information is available via a link in the email and in the archive on
Alert is used to bring something to a client/target’s attention very quickly. It could be legal
or a news development. Short, sweet and PDQ (pretty darn quickly) is the secret here.