Analysis is the tool used to provide more detailed intelligence on a relevant issue. But, this is what
every firm offers. The added value comes by identifying which geographies, sectors and corporate
functions within sectors are more affected by the development, and by giving specific examples in
clear business communications (no legalese). Action is the more practical part that highlights what
clients and contacts need to do, step by step. .
Forget paper, it’s all done online-and it gives our clients and contacts the choice about whether to
read on screen or print off for reading later.
The alerts are sent in English and, where relevant, with a ‘click link’ in French, German, Arabic and
Chinese, relating to which of our international teams the AAA is for, so that recipients can view the
alert in their own language.
4 G. Tools, templates and resources
Meet. Talk. Act.
When the ACC Value Challenge was launched, we found that corporate counsel sometimes
were hesitant to take the first step. They spent a lot of time preparing to organize a task force to
decide what their strategy would be and then determine actions… and before they had gotten
started, they were already distracted. As a result, ACC pioneers in the Value Challenge came up with
simple ways to take the first step, without any preparation. If you aren’t sure where to begin, give this
a try. It starts with communication.
While the conversations will be different in every organization, and surely different in
Amsterdam than in Atlanta, the approach should work in every culture. The important part is to
meet, talk (and, we hope, listen), and take action.
In presenting the communications approach, ACC wrote:
We think one of the best ways to make meaningful and long-lasting breakthroughs is simple:
Some possible approaches include:
•;fixed prices for tasks or specific matter;
•;giving a firm a portfolio of work, such as all litigation worldwide to one law firm;
•;bidding a portfolio of work and then working with the successful firm to bring the costs
down further while letting the firm retain the benefits; and
•;having law firm lawyers work on-site at the company.